The Conference is taking place at the Madinat Jumeirah on 27th of February 2006.
IDC’s SMB Road show creates a forum for demonstrating how hardware, software, and systems can be used to establish or advance business relationships and increase operational efficiency. The road show will feature keynote addresses from IDC experts, industry luminaries, leaders of trade organizations, and national and local governments. The road show will feature keynote addresses from IDC experts, industry luminaries, and leaders of trade organizations, government offices, and regional partners – Cisco, Acer, Trend Micro, Symantec, Nortel, Emirates Computers, Epicor Scala, Hitachi Data Systems and Targus. Registration starts at 9 a.m with Breakfast and there would be a Buffet Lunch.
A Government Speaker from Bahrain would be speaking at the event about the initiatives and policies taken by the Government to strengthen SMB performance in the coming years.
IDC estimates that up to two-thirds of small and medium-sized businesses lack a dedicated IT manager. As a result, many SMBs are under-equipped when it comes to key hardware and software infrastructure. Moreover, according to IDC, while SMBs represent more than 35% of IT spending in the region, they have yet to make it work for them in the same way large and very large organizations have.
“In some instances, SMBs in the Middle East have invested heavily in IT,” says Jyoti Lalchandani, Vice President of IDC Middle East and Africa. “They have a robust infrastructure in place but lack the right combination of resources to make it work. Part of this stems from a misunderstanding of both how and what types of IT products and services are best suited to a given businesses. In many cases, internal structures and goals have not been fully considered when implementing or updating a system. While things may work okay, for many SMBs, they could work a whole lot better.”
Which is where IDC’s SMB Roadshow comes in. It creates an environment that outlines how SMBs can leverage IT to devise new partnerships, improve profitability, and increase efficiency while also meeting the economic and regulatory challenges of the region. The roadshow will address
• Scalable Infrastructure – Optimizing investment flexibility for the smart small business
• Securing Business – Managing the transition from manual systems to exposure online
• Mobility Middle East SMBs – Creating worker flexibility with flexible solutions
• Data Management – Storage, archiving, recovery (storage made simple for SMBs)
• CRM – Using technology to save time and improve customer relations
• Technology and SMBs – Best practices for using IT in an SMB
• Outsourcing for SMBs – One size does not fit all
In this respect, the SMB roadshow is ideally suited to CEOs, CIOs, CFOs, strategists, product and service managers, and business development executives from the key industries of:
• Business Services
• Legal Services
• Public Administration
• Utilities and Logistics
• Trade (including Wholesale)
• Manufacturing, Media
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