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Technology leaders gather in Dubai as cloud, mobility, and social media take center stage at latest installment of IDC’s SMB Roadshow

United Arab Emirates: Wednesday, December 05 - 2012 @ 15:44

The gathered delegates were drawn from a diverse range of vertical sectors, including transportation, energy and utilities, finance, telecommunications and media, manufacturing and engineering, and healthcare, while experts from a number of leading global ICT vendors delivered bespoke content tailored specifically with the demands of the UAE’s SMB community in mind.

IDC research shows that SMBs constitute over 99% of all companies in the Middle East, Africa, and Turkey region, yet contribute only 30% of the total IT spend. IT maturity among SMB organizations is generally low, and IT infrastructure relatively weak.

Looking ahead, however, much of the long-term economic growth, innovation, and employment in this region will be driven by SMBs, as was the case in the world’s developed economies. It was against this backdrop that IDC returned to Dubai with the latest installment of its SMB Roadshow.

Omar Saleem, a senior research analyst for IT services at IDC Middle East, Africa, and Turkey, got the day’s proceedings underway by taking an in-depth look at emerging technologies such as cloud, mobility, virtualization, analytics, and social media, and assessed the ability of these technologies to drive SMBs to success in the current market conditions. Tipping the SMB segment to slowly gain more share of IT spending in a market that is traditionally dominated by large enterprises, he predicted a steady increase in the levels of ICT investment undertaken by SMBs as the availability of better communications infrastructure drives their use of IT.

“The turbulent economic climate across the world and ongoing political instability in the Middle East and Africa is reshaping ICT user requirements and forcing changes in ICT spending patterns,” said Mr. Saleem.

“Rapidly expanding local and international business, globalized supply chains, intense global competition, and highly demanding customers are forcing SMBs to look closely at operational excellence, cost efficiencies, and business agility. As a result, IT spending among SMBs is expected to grow strongly over the coming years, with emerging technology paradigms such as cloud and mobility enabling them to ramp up or scale down in line with business demand and leapfrog technology generations to access cost-effective resources that will make them highly competitive, even against larger enterprises.”

Shankar Vasudeva, a product manager for small and medium-sized businesses at Lenovo, which was the event’s Gold Partner, then took to the stage to assess the latest notebook offerings targeted specifically at this burgeoning end-user segment.

This was followed by an open Q&A session featuring a panel of experts from IDC and Lenovo as they sought to demonstrate that, if used wisely, various ICT technologies, concepts, and solutions – from information management and IT outsourcing through business intelligence, virtualization, and green IT to VoIP, unified communications, and IT consolidation – can be applied to improve efficiency, lower costs, and keep profitability high.

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Wednesday, December 5- 2012 @ 15:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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