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IdeaTree signs up H7 Activate to build action sports website for Middle East

United Arab Emirates: Monday, August 30 - 2010 @ 12:52

H7 Activate offers experiences, training, and equipment in action and adventure sports and related fields. Its initial Focus is on Emergency First Response, skydiving, indoor-skydiving (or wind tunnel flying), and scuba diving. Other action and adventure sports industries will be developed in the near future throughout the Gulf and the Middle East.

“We are proud to launch our venture in the UAE soon. It fills a niche in the market, where, in a safe environment, with top rated trainers, you can try out and experience sports, previously thought to be inaccessible by most. The core philosophy though, goes beyond the ‘experience’ and we are passionate about improving the skills, even up to instructional and competitive levels, of activated individuals.” says Karim Malik, Founder of H7 Activate.

“H7 Activate has been established by entrepreneurs who have a track record of many successful consulting engagements and this has been a great opportunity to work with a young adrenalin charged group of people who take their sports very seriously. The sportsmanship demonstrated and the teamwork we have seen from H7 speaks volumes about their own corporate ethos.” Says Siddharth Arora, Director, New Media and Digital at IdeaTree.

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Monday, August 30- 2010 @ 12:52 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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