Ideal Standard International expands its presence in the Middle East, launching new product ranges

United Arab Emirates: Tuesday, March 26 - 2013 @ 13:21

A wide range of innovative new products were presented, such as the collections Strada, Connect, Simplicity, Idealrain family and Water & Energy Saving ranges, with the aim to provide the ideal solutions for the Middle East market. The impressive set-up of the exhibition showcasing the new products confirms that technological expertise and meaningful innovation is an integral part of Ideal Standard’s DNA. All collections reflect a deep understanding of the personal and the intimate role the bathroom plays and are fully in line with the new brand identity “A Beautiful Use of Space”. The new brand identity was officially launched at the ISH 2013 International Exhibition, held in Frankfurt, March 12- 16.

“We are very excited about the potential of Ideal Standard in the Middle East market,” said Mr. George Theodossiou, Managing Director of Greece, Mediterranean, Middle East & Gulf. ”We look forward to sharing with our Middle East customers the Ideal Standard’s philosophy about the new ideal bathroom solutions, which are specially designed to meet every day needs and match everyone’s budget and taste.”

Dimitra Dotsia, Marketing Manager Greece, Mediterranean, Middle East & Gulf said about the new products: “Our products incorporate innovative features in the scope of the safety of the end user, and the water and energy saving, which along with the contemporary design, are aiming to provide bathroom solutions equipped for modern day living. Each piece is the culmination of a lengthy development process, involving some of Europe’s leading designers. The result is excellent in form and function.”

Directed by the ever-changing needs, tastes and desires of consumers and designed for indulgence, refreshing, or everyday functionality, each element of the bathroom is created with the aim to make bathroom time quality time. Complete solutions and coordinated design in the bathroom is becoming one of the key elements in a consumer’s buying process which is our priority. “Our wide product range is designed to help consumers personalize their bathroom according to their taste and needs, as well as to offer practical use of space” said David Hamill, CEO of Ideal Standard International.

As part of Ideal Standard’s commitment towards contributing positively, the company has been at the forefront of environmentally friendly innovation for over 40 years, providing the highest level of environmental sustainability in all products. Today, the company takes an enormous step concerning water & energy saving solutions, ensuring high quality performance of all products with regards to their impact on Earth’s resources.

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Tuesday, March 26- 2013 @ 13:21 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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