The partnership will promote and sell Ideal Standard products marketed under the Ideal Standard, American Standard, Armitage Shanks and Jado brands in Kingdom of Saudi Arabia and will be operationally headquartered in Jeddah.
“I am delighted with the formation of this strategic partnership. The complimentary capabilities of the two companies create a very strong organisation which will serve the market with a combination of leading products and leading service,” says Chairman David Hamill.
Ideal Standard International is a privately-owned company headquartered in Brussels, Belgium, operating independently in Europe, Middle East and Africa as well as in Latin America. With bathroom solutions as its core business, the company provides bathroom furnishings, fixtures and shower enclosures for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions. The company employs over 11,000 people and operates in over 20 countries.
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