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Igency offers online advertisers real-time sales activity reporting for the first time

United Arab Emirates: Sunday, February 26 - 2006 @ 16:48

Once a distant dream for Media Planners and Marketing Experts, today this has become a livable reality.

After signing an agreement with DoubleClick™, the Award winning International industry-standard solution for online banner management and reporting, igency became the first interactive agency in the Arab World to offer Double Click’s latest invention; Spotlight Tags.

Spotlight Tags are an integral part of DFA™ (Dart for Advertisers), and unlike other in-house built solutions, Spotlight tags allow advertisers to go beyond the regular reporting of impressions and clicks, into offering detailed activity reporting that cover sales, acquisitions and other user activities.

“With this new tool, online advertisers in the MENA region will be able to measure very accurately and on real-time basis the effectiveness of their e-marketing campaigns, thus measuring their ROI as soon as the campaign ends, and from their own desktops” Explained Duri Al Ajrami, Managing Director at igency.

This will allow major brands to obtain unprecedented marketing research for relatively no extra cost. This step will also help drive hesitant marketers online, to utilize instant ROI measurement.

Igency is testing this tool for the first time in the Arab World in a number of running online campaigns. Other than measuring actual sales figures, this tool will also allow our clients to measure any user activity online triggered by their campaign, be it ordering a brochure, sending an e-mail or storing the page in the users’ favorites list.

Since its inception, igency has made it a goal to offer the market the best resources and technology, to obtain a unique position among the recently cluttered interactive agency market.

During the first few months, Igency managed a number of successful e-marketing projects for leading International and Regional brands such as: Air Arabia, Sheraton, IBM, Saudi British Bank, Tejari and others.

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Sunday, February 26- 2006 @ 16:48 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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