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IKON bags the prestigious iCOM tie up

United Arab Emirates: Monday, October 25 - 2004 @ 13:40

iCOM provides an integrated global reach with a network of 81 independent agencies. Covering 95% of the world’s markets, iCOM works in 61 countries with total billings exceeding $3 billion.

Each agency member of iCOM is independently owned and operated. The network provides each agency with ready-to-use resources for variety of situations, such as new business leads, advertising in other countries, staging events, etc. Every agency treats a network client as “its own”. For clients, iCOM provides:
•Global access/resources via their local agency
•Consistent and involved agency management
•Deep understanding of local markets
•Integrated communications services
•Faster response times

Speaking on the occasion, Mr Ali Asgar Mir, Managing Director, Ikon Advertising and Marketing Services FZ LLC said, “For an agency like Ikon, this is a great opportunity. An alliance like this enables us to provide our client’s access to this network. Also our vast experience in this market makes us a perfect partner for iCOM in this region.”

Ikon Advertising has worked with some of the best names in the Middle East which has given Ikon a strong foothold in industries like electronics, telecom, perfumery, dairy products, apparel, automobiles, hospitality, education, jewellery, FMCG, etc.

Commenting on behalf of iCOM, Mr Gary Burandt, Executive Director said, “iCOM agencies typically offer fast, integrated services at reasonable prices and are focused on client needs first. They are unique to and of their marketplaces, run by creative and resourceful entrepreneurs who are happy to work in concert for clients in different markets. We feel that Ikon’s deep understanding of the local market, makes it a right fit into the iCOM network.”

Founded in 1950, iCOM provides a multi-local approach for its clients via its network. iCOM currently has regional presence in North America, Latin America, Asia, Europe and Middle East. iCOM plans to continue its tradition of growth across borders by the introduction of a client in one iCOM agency to another iCOM agency. The network will continue to expand and add agencies in new markets, such as Asia, Africa and Eastern Europe. The most recent additions are China, Costa Rica, Domonican Republic, Greece, Guatemala, Indonesia, Lithuania, Nicargua, Pakistan, Poland, Portugal, Thailand, Turkey and Vietnam.

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Monday, October 25- 2004 @ 13:40 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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