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ILKONE goes global with niche-market mobiles

United Arab Emirates: Wednesday, April 28 - 2004 @ 15:34

The innovative Dubai-based company is challenging the domination of the big names in mobile phone manufacturing with a series of niche products featuring unique applications for special-interest market segments.

The first – a technological breakthrough with unique Islamic features – is currently being launched in the Middle East.

Ilkone commissioned Euro RSCG Bain to handle the event in the GCC and Levant and the consultancy has now been appointed to look after international PR, working in conjunction with Euro RSCG’s global network.

Ilkone – the name derives from the Arab word for ‘universe’ – comprises an international consortium of partners from the UAE, Egypt, England, Australia, and South Korea. The collective expertise of the different international companies has been harnessed to develop customised models for market segments identified to have unique needs.

Saqer Said Tellawi, Ilkone’s president and chief executive, said the appointment of Euro RSCG Bain reflected the high level of satisfaction with the consultancy’s achievements regionally. “We have been very impressed by the results and have therefore extended the mandate to cover our entire international requirements,” he added.

Further new products in the Ilkone pipeline will target female users and security agencies, offering specialised customer-specific applications never before available in mobile phones.

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Wednesday, April 28- 2004 @ 15:34 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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