Considered as one of the most renowned brand in flavoured malt drinks across the region, it has proved enormously successful with younger generation embracing changes in trends, imagery and consumption habits.
ILUO is a French design company based in the UAE working with well known brands in the Middle East: “The UAE is a birthplace of Arabic branding, witnessing consumer branding in the making and touching about 8,62 millions of consumers everyday like mirrors in which they see them self, reflecting their taste, their life-style and their unique culture. This phenomenon is relatively new and very exiting for ILUO to take part in the creation of a unique Arabic visual language. We believe that globalisation does not necessary mean standardisation, especially for FMCG products which are vehicles that unite and reveal the personality of the consumers. ILUO is internationally minded and MENA is its focus. Our ‘design entity’ business model is relevant for our clients needs because it is flexible and puts together the right team at the right moment with the maximum added value,” says Chris BRUN the CEO of ILUO.
The design exercise required a true brand relaunch, addressing both physical and visual aspects of the brand, with affordable premiumness as the overall proposition. Every element of the product dressing has been carefully considered, challenged and addressed in terms of design.
The material used had been changed, the colors optimised, the printing technique fine-tuned to create a unique and relevant brand proposition.
With 99% of the population being under 64 years old, the branding industry has become a key element to stand out ones brand. This has been achieved through ILUO’s design coordination, branding experience and concern for production technics.
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