With this win, the company adds another substantial offering to its indoor media proposition.
Dragon Mart is the largest shopping arena for Chinese products outside Mainland China, and is a prime location to target serious shoppers, as it offers an immense variety of products. These extend from household items, gifts, clothing and accessories to furniture and even machinery.
The opening of French Hypermarket Auchen will be an added attraction, and is expected to consistently draw thousands of residents of International city and other neighbouring communities.
Managing Director, of Image Matters, Prashant Vales, says:
“From the media perspective, we have in recent times seen a relative change in consumer behavior and a huge shift of shoppers towards retail outlets like Dragon Mart, which offer a true value-for-money shopping experience.”
The mall enjoys a footfall of over 40,000 customers on weekends, one that is not limited to UAE residents exclusively; it includes a reasonably high percentage of residents from neighboring states.
Image Matters offers a wide range of above-the-line and below-the-line media platforms in the region. The company’s media offerings include outdoor hoardings and transit media across the Emirate.
Monday, June 22- 2009 @ 12:11 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.