What makes the company stand out is its focus on integrated programs involving several media platforms as well as measurement and analytics. It also plans to introduce several proprietary tools and platforms including vCRM, a virtual customer service centre and store to help alleviate call centre congestion; MyApp, a branded mobile app that integrates a variety of geo-location features with promotion generators; and iMAP, a real time brand analytic tracker that has been used extensively in the US.
Founder and CEO Dr. Jack Torobin, who recently moved to Dubai from Los Angeles to head the operation, sums it up this way, “We have grown steadily over the past 20 years working with Fortune 500 corporations like Microsoft, Mitsubishi and Orange Group, as well as many of the world’s largest ad agencies and PR firms. Since the mid 80’s when we pioneered new forms of brand analytics and introduced on-line chat rooms to our latest projects in mobile and wireless communications, we have been redefining the way corporations communicate. For us, the Middle East is the next frontier.”
Also joining the ImaginaLab team in Dubai is internationally renowned Art Director, Flavio Bagioli. Bagioli, who has been featured in many design publications and books as a trend setter in creative design and marketing commented, “I am extremely excited to be in Dubai facing the challenges of bringing our new wave of ideas and invention to the UAE and the gulf region. This region is still very young and I believe this is the perfect platform to introduce our clients to a fresh, inspired approach. With the ImaginaLab teams’ expertise and involvement with new technology, we are looking forward to creating bespoke digital plans for our clients not yet seen in the region.”
Thursday, March 24- 2011 @ 13:27 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.