‘Punter-gatherer’ creates immediate impact amongst UAE exhibition visitors | ‘Punter-gatherer’ creates immediate impact amongst UAE exhibition visitors -
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‘Punter-gatherer’ creates immediate impact amongst UAE exhibition visitors

United Arab Emirates: Thursday, February 05 - 2009 @ 13:07

Karl Susol of UKTI/Envirolink Northwest said, “The ‘Punter-gatherer’ is a wearable computer that allowed us to promote England’s Northwest Pavilion and gather information directly from individuals through the multimedia and multilingual interface and to capture data; it was a fresh and innovative approach to marketing and captured delegates’ attention, which proved to be a great success.”

The response in the UAE has been very positive and its first applications will focus on exhibitions and conferences, where the system can be used to process visitor registration efficiently. The proprietary technology has been developed by UK based company Immediate Impact together with John Moores University in Liverpool, UK.

The concept has already attracted the attention of major sports and cultural events organisers and venues in the UK, including the meeters/greeters for the 2012 Olympics in London.

The ‘Punter-gatherer’ is a new wearable interface which comprises a cutting edge computer, inbuilt Bluecasting and SMS/MMS, WLAN, GPS, GSM, Internet web access in real time, its own server, video and broadcast media system, touch screen, Mini Bluetooth QWERTY keyboard, Gyro mouse (“wii” type controller) and optional EPOS (electronic point of sale). The trained wearer/operator engages specific individuals and groups to deliver information and gather data through the user friendly interface. The impact is direct and immediate and works both ways – promoting services and disseminating information, capturing data (a business card scanner makes this fast and simple), and it can even process credit card transactions.

Philip Barnett, Managing Director of Immediate Impact, explains:

“As the UAE continues to evolve as a global centre for major sporting and cultural events, conferences and exhibitions, as well as attracting shoppers and visitors from around the world, there is a great opportunity for ‘Punter-gatherer’ to help promote services and support visitor and guest relations. The system is multilingual and uses multimedia and sound, so it effectively transcends any language and cultural barriers.”

The system uses internet, narrow casting and can even be linked to a scanner to read business cards, or a printer to produce redeemable vouchers, and can even send an sms to a mobile phone number instantly with a specific offer, such as an e-voucher, or further information.

Immediate Impact is currently in discussion with UAE based events companies and exhibition organisers to develop the ‘Punter-gatherer’ system and is now looking to establish a presence in the UAE.

“The response at the show and in the UAE generally has been very good and we are now talking to local companies about introducing the system at events in the UAE during 2009,” Philip Barnett added.

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Thursday, February 5- 2009 @ 13:07 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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