The ‘Punter-gatherer’ is a wearable computer interface that allows an organisation to promote its services to, and gather information directly from individuals through the multimedia and multilingual interface.
The proprietary technology has been developed by UK based company Immediate Impact together with John Moores University in Liverpool, UK.
The concept has already attracted the attention of major sports and cultural events organisers and venues in the UK, including the meeters/greeters at the 2012 Olympics in London.
The ‘Punter-gatherer’ is a new wearable interface which comprises a cutting edge computer, inbuilt Bluecasting and SMS/MMS, WLAN, GPS, GSM, Internet web access in real time, its own server, video and broadcast media system, touch screen, Mini Bluetooth QWERTY keyboard, Gyro mouse (“wii” type controller) and optional EPOS (electronic point of sale).
The trained wearer/operator engages specific individuals and groups to deliver information and gather data through the user friendly interface.
The impact is direct and immediate and works both ways – promoting services and disseminating information, capturing data, even through to credit card transactions.
Philip Barnett, Managing Director of Immediate Impact, explains: “As the UAE continues to evolve as a global centre for major sporting and cultural events, conferences and exhibitions, as well as attracting shoppers and visitors from around the world, there is a great opportunity for ‘Punter-gatherer’ to help promote services and support visitor and guest relations. The system is multilingual and uses multimedia and sound, so it effectively transcends any language and cultural barriers. The system uses internet, narrow casting and can even be linked to a scanner to read business cards, or a printer to produce redeemable vouchers, and can even sms a mobile phone number instantly with a specific offer, such as an e-voucher, or further information.”
Immediate Impact will meet with UAE based events companies, exhibition organisers, retailers and advertising and promotion companies to discuss
opportunities for the ‘Punter-gatherer’ system.
Sunday, November 23- 2008 @ 13:58 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.