What has to date been traditionally a mass media approach, will see the TV network steer its marketing and communication effort towards improving the experience for its subscribers, built upon a more focused CRM platform. Impact Proximity have been tasked with providing turn-key strategic solutions for the entire spectrum of subscriber communications tasks; from through-the-line brand collateral redesign, subscriber programming and value growth strategies, through to database hygiene and optimization. Showtime’s recently appointed PR and Customer Marketing Manager, Vida Rizq said, “This move is a sign that at this stage of growth in our business, our approach to marketing has had to grow as well. We are now ready to start putting the building blocks in place to ensure we better help our subscribers.”
Together with the Air Miles business, won earlier in the year, the Showtime appointment represents another significant step for Proximity; towards building its leadership position in integrated relationship marketing, to sit along side it’s already highly acclaimed on-line and digital marketing pedigree.
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