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Imperial Palace Hotel, Action PR sign partnership agreement

Jordan: Tuesday, February 26 - 2008 @ 13:06

The agreement will enhance organizational cooperation between the two parties to serve the best interest of Imperial Palace Hotel in the public arena.

The agreement was signed for Imperial Palace Hotel by Miss. Farah Abu Mattar, General Manager, and by Mr. Bashir Mraish, Action PR General Manager.

According to this agreement Action PR will take full responsibility of all public relations activities related to Imperial Palace Hotel. Action PR has developed a unique public relations strategy which includes a wide range of promotional campaigns, public activities, and media representations; all of which in accordance with the hotel’s future plans and strategic objectives which place social responsibility in the heart of its values. Moreover, Action PR will represent Imperial Palace Hotel at all media agencies in Jordan.

“We are very delighted to announce the signing of this partnership agreement with Action PR, who will provide our hotel with public relations and media consultancy. We have chosen Action PR for this role as the company is renowned in this field and applies the latest methods of public relations,” Farah Abu Mattar said.

“Action PR is the first public relations company in Jordan and aims at furthering the utilization of public relations within the private and public sectors alike in order to raise the competitiveness of all Jordanian organizations,” Mr. Mraish said.

“From a wider perspective, public relations methods and techniques are instrumental in aiding different organizations to communicate their message to the wider society. In Action PR we have the expertise and the know-how to address the very specific needs of Imperial Palace Hotel. Therefore, we have designed a strategy to go in line with the status of this famous four-star hotel and we will start implementing it within the next few days.”

On the light of this partnership with Imperial Palace Hotel Mr. Marish expressed his appreciation for the efforts exerted by Action PR teams pointing out that Action PR employees are the company’s real asset and adds to its successes.

Imperial palace Hotel is ideally situated in one of West Amman’s most prestigious areas, the fourth circle. The beautifully designed hotel blends Oriental architectural style with simplesty to promote maximum comfort and ease for its guests. The hotel contains more than 80 single and double rooms as well as luxurious suites, and a level of personalised service that ensures hotel guests enjoy the highest standards of service.

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Tuesday, February 26- 2008 @ 13:06 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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