The presentation was aimed at informing the agents about the Incredible India brand and the many travel packages available through agencies and airlines operating to India.
The 2003 season closed on a positive note with nearly three million tourists visiting India. The all time high figures of international tourists were mainly due to the efforts of the partners in the trade like travel agencies, tour operators, airlines and India Tourism Dubai. At the presentation, Mr. Prakash Jajoria, Regional Director, India Tourism, explained that the new marketing strategies devised by the Government of India’s Ministry of Tourism have paid dividends. Among the most popular strategies in selling India was marketing the new brand identity of Incredible India, which is in line with the Ministry of Tourism’s directives to attract more tourists.
India Tourism also emphasised networking with trade partners such as Indian Airlines and Air India, as well as State Tourism Departments including Kerala, Andhra Pradesh, Karnataka, Jammu & Kashmir, Rajasthan and Maharashtra. The accent was on publicising the infrastructural developments in India such as the excellent hospitality facilities as well as reinforcing the strong brand identity of Incredible India, and India Tourism’s participation in various road shows and exhibitions.
During the meeting, representatives of Air India, Indian Airlines and Kashmir Tourism were invited to speak and inform agents about their various travel packages. Capt. P.P.Singh, Regional Director, Air India spoke about the new fare structure available to visitors. He also mentioned the revamping of Air India and the emphasis on providing quality service to clients.
Mr Aloke Singh, Country Manager, Indian Airlines spoke about the reservation facilities available to clients through transparent internet booking. He highlighted internet booking through agents and emphasised that it is the most convenient system of booking the holiday packages available on Indian Airlines.
Mr. Mohammed Ashraf, former Director General, Jammu & Kashmir Tourism who is representing the Government of Kashmir to promote Destination Kashmir spoke about the improved situation in the state.
He pointed out that the Indian Prime Minister Mr Atal Bihari Vajpayee recently visited the Kashmir Valley expressing the desire to improve relations between India and Pakistan. Mr Ahsraf also said that Mrs Sonia Gandhi, the Congress Party president and Leader of the Opposition in the Indian Government, held a meeting of the Congress Party’s Chief Ministers in Srinagar immediately after the Prime Minister’s visit. These meetings gave positive signals internationally which helped boost tourist traffic in the region. Ashraf talked about the three major regions of Jammu, Kashmir and Ladakh.
Mr Jajoria concluded the presentation by confirming that the Ministry of Tourism’s objectives were to inform potential visitors about the country’s tourism opportunities, to invite travel agents and travel writers to visit the country and to provide all the necessary facilities to airlines operating from the Middle East to India.
Thursday, February 5- 2004 @ 14:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.