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Infocomm puts together advergames at Oman Motorshow 2008

Oman: Monday, December 01 - 2008 @ 15:23

Rafid Mukadam said:

“I think visitors to the show of all ages will really enjoy them. They’ll certainly add a new dimension to the exhibition.”

Mukadam reveals that the Infocomm Team have created a technological treat, including an interactive display and motor-racing games with cock-pits and huge plasma screens: “I’m sure all generations will enjoy the special effects in the cockpits and the interactive display will get everyone moving – it’s incredibly entertaining,” laughs Mukadam.

The GM goes on to say, “What we’re particularly excited about is the Ubiq screens – this is absolutely a first in the sultanate and I believe in the region. Ubiq gives a unique experience that users certainly won’t forget. While many of us these days are familiar with touch screen technology, I think this touchless technology will really present a few surprises. The screens are an extremely attractive way of displaying information and are fantastic for interactive games.”

While games are designed with fun in mind, increasingly these days they are being used by companies as a platform from which to promote their products.

“Advergaming, as it’s known is gaming with messages, brand messages,” says Mukadam. “Advergames can be designed around a specific brand or can feature a product, exactly like product placement in films. They’re highly engaging and research shows that players come back to the games again and again – generally playing them from 5 to 35 minutes. Can you think of a regular advertisement that can do that? It’s a very effective way of getting your brand message or information out.”

Mukadam goes on to say, “Many people think that advergaming is just for the teenage market but this couldn’t be further from the truth. People of all ages play computer games, video games, on-line games, hand-held games and the like. In fact, the average gamer is about 30 years old and getting older. Another surprise for many people is that women play these games almost as much as men.”

Clearly enthused by the topic Mukadam adds, “For me, what is really fantastic is that here in Oman we’re absolutely at the cutting edge of advergaming. The technology Infocomm has used for this project is state-of-the art – we’re definitely ahead of the game on this one! That’s great news not just for us, and our clients, but also for Oman with the importance that the government has placed on the role of technology in the sultanate’s agenda for future development.”

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Monday, December 1- 2008 @ 15:23 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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