“StoreCheck is designed to address the need for timely, accurate, relevant and actionable information on product performance in the retail environment to manage your retail business better, to create more effective working dialogue with your sales force or distributors and to protect your investment in product and advertising dollars,” explains Mohamad Chatila, Managing Director, INFORMA.
“Calls are executed on a store-by-store basis, with no extrapolation methods involved, therefore ensuring data quality and integrity. The reporting structure and frequency are tailored to meet individual client needs. This reporting can be for products in isolation, or include competing products, or a full category review and can easily be integrated into a clients performance management process,” adds Chatila.
StoreCheck service is now available across the GCC and will make its debut in Jordan, Lebanon and Yemen by June 2004.
“Because each client has different goals, INFORMA provides customized programs to meet each client’s objectives,” Chatila concludes.
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