The Symposium was honored by the attendance of his Excellency Dr. Tarek Kamel, the Minister of Communications and Information Technology along with a number of IT officials from Cisco, Google, Asdaa, etc, who gave some interesting speeches about the importance of web communications and how crucial it is for Entrepreneurs, as a new and rising digital world language, prior to Interact Egypt workshop.
Moreover, Dr. Kamel, met Interact management team, Sandro Costa; CEO of Interact, Andrea Volpini; General Manager and Fady Ramzy; Country manager, as he stopped by their booth where he was presented a quick overview about the social media, mobile applications and media streaming services and platforms provided by interact.
“We are proud to be here today in this symposium to share with the audience our experience in Social media marketing and we very happy to work jointly with ELCC on, the first of its kind in Egypt, web communications and social media training program.” Ramzy, commented.
As interact’s slogan is “play innovation”, interact managed and delivered this workshop in different ways, so it was live broadcasted in the simplest of ways from a mobile phone camera by Ahmed Atef; Interact’s System Engineer, to an interesting number of viewers watching the live stream over the web from different parts of the world. in addition, the workshop was tweeted live by Jasmine Aladdin; Interact’s Social Media Marketing Specialist & Business Coordinator over Interact Egypt twitter account with a certain hashtag for the event. There was a considerable number of participations from outside the workshop hall, where the audiences followed the speakers over twitter, posted their questions and interacted directly with the presenters. Let alone, that the presentation was already uploaded to Interact Egypt’s slideshare account, while Remon Magdy, Technical lead at Interact, along with Jasmine, enjoyed covering the event by taking photos to be uploaded to Flickr. Ramzy, as well, have shared his experience about how he personally uses twitter for generating new business opportunities for interact.
The workshop was attended by various-aged entrepreneurs, who showed heightened interest in becoming aware of Social media networks, facts and figures about some of the famous, common and most used social media networks in Egypt; like Facebook, Linkedin, Twitter and Youtube, etc. Some Entrepreneurs from the audience have even shared their own experiences with Social media by explaining what they’ve simply done to promote their starting business. Some used Facebook fan Pages, some used Blogs, some only depended on their websites, etc.
In his presentation, Ramzy has also stressed on the importance of having a 360 degrees online identity starting from a professional website, which is considered the base hub of knowledge and information that an entrepreneur provides to his target audiences, moving to a blog, newsletters & email marketing, online video communications and social media optimization.
Highlighting the critical value of web data analytics and Search Engine Optimization,
“Without SEO, your website might be not be known as you’d wish it to be!” That’s what Volpini has said as he discussed the value of Web Data marketing. “What is RAW DATA?” he asked, and simply answered it by saying that “RAW DATA is free information available for use by any application or anyone who is looking to understand anything online”.
Ramzy and Volpini have also given out some statistics of some social media networks; like Facebook, YouTube, Twitter and Linkedin. They have as well, ; shared Interact’s Experience in utilizing social media platforms to promote Interact, highlighting the consequences of their usage, and its impact on their online and offline customers.
Without SEO, your website might be not be known as you’d wish it to be! That’s what Volpini has said as he discussed the value of Web Data marketing. “What is RAW DATA?” he asked, referring to a short video that has explained the concept of raw data to the audiences, and simply answered it by saying that “RAW DATA is free information available for use by any application or anyone who is looking to understand anything online”. Last but not least, he stressed on the importance of understanding keywords and key phrases that would help people find you easily when they search for what they need.
In addition to the workshop, Interact had actually attended and gave a brief overview that was run by Ramzy; Interact Egypt country manager, on the content of the workshop on the 5th of November, 2010 in the Opening of the Entrepreneurship Empowerment Symposium that took place in Intercontinental City Stars, in Cairo.
Wednesday, November 10- 2010 @ 9:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.