Michael Leander has trained Egyptian marketers in digital marketing on several occasions over the past year.
On December 20-21 the international marketing expert and chairman of the Federation of European Direct Marketing’s Interactive Committee will be speaking about two of the most important topics in modern marketing; social media marketing and email marketing at summit taking place at the Intercontinental Semiramis in Cairo.
“Consulting with multinational corporations all over the world for the past 20 years I have seen much fear. Fear of failure. Fear of not providing Return on Marketing Investment. Fear of change. This new era of conversational marketing is likely to take the fear out of the marketing departments and enable marketers to adapt to the new rules of marketing.” says Michael Leander and continues “social media marketing represents real opportunities for Egyptian companies and organizations – both small and large. I am delighted to come back to Egypt to share my experiences.
He will be teaching Egyptian marketers how to approach social media marketing and how to go from spam to permission email marketing at the summit in Cairo.
Egyptian digital marketing expert Mr. Fady Ramzy from Interact Egypt will also be speaking at the summit. Says Mr. Ramzy “combining the inbound marketing capabilities of social media with the outbound benefits of email marketing can very well be the cocktail we marketers in Egypt need to apply. We have seen a number of good initiatives here in Egypt, but still need to have a vision about an integrated 360 online/digital marketing strategy. I am excited to be part of this summit and share the local potential and values with my fellow marketers”
The Social Media & Email Marketing Summit takes place at the Intercontinental Semiramis in Cairo on 20-21 December.
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