The company’s Middle East Global Sales Office has already generated US$3 million since January, with 67 per cent of this revenue being driven into InterContinental, Crowne Plaza and Holiday Inn hotels and resorts within the region.
“Since we’ve opened in 2002, the Global Sales Office has been constantly developing and has witnessed fantastic growth and results,” said Mara Campi, Director of Global Sales, Middle East while addressing a global sales Middle East meeting held at the Crowne Plaza Amman in Jordan recently.
“2004 has so far marked an extraordinary 39 per cent positive variance on the year’s forecast, which means solid and strategic factors are behind this staggering growth,” she said.
Growth came from all segments, and mainly from conference and incentive business. Following last year’s trends, the major volume of traffic came from Saudi Arabia, Jordan and Lebanon, with the most popular overseas destinations being the UK and France.
As in 2003, hotels in Dubai, Cairo and Beirut enjoyed the biggest share of inter-regional business. InterContinental Hotels Group properties in Saudi Arabia have also witnessed strong growth this quarter with corporate travel taking up 60 per cent of total bookings in the Kingdom.
The meeting outlined key strategic goals for the team, including keeping the momentum throughout summer and beyond, and attendees inspected the other three properties managed by the InterContinental Hotels Group in the region – the InterContinental Jordan, Crowne Plaza Resort Petra and Holiday Inn Amman.
Another priority was furthering the sales and operations support for the InterContinental Hotels Group Middle East Central Reservations Office in Dubai.
Opened in May 2002, the reservations office gives the public and travel agents convenient and instant toll-free telephone bookings at hotels and resorts worldwide. InterContinental Hotels Group reservations worldwide can be made by phoning toll free numbers in Bahrain (800 880), Egypt (0800-4433322), Jordan (800-22666), Kuwait (473 2100 ext 6233), Lebanon (01 426-801 – ask operator to connect to 866 866 7556), Oman (800 777 999), Qatar (0800 971234), Saudi Arabia (800 897 1465), and the UAE (800 4642).
Both the InterContinental Hotels Group Middle East Central Reservations Office and the Middle East Global Sales Office are now located within the company’s Middle East and Africa regional office in Dubai.
Wednesday, April 21- 2004 @ 14:55 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.