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InterfaceFLOR highlights lead role in sustainability

United Arab Emirates: Thursday, April 28 - 2011 @ 10:36

The company, which aims to be the first in the world to be fully sustainable by 2020, revealed that 40 per cent of the raw materials it uses in modular carpet production is now from recycled or bio-based sources, compared with four per cent six years ago.

Actual greenhouse gas emissions at manufacturing InterfaceFLOR facilities have been reduced by 35 per cent from a 1996 baseline. In an announcement released by the company’s Middle East regional headquarters in Dubai to highlight its 2010 achievements, InterfaceFLOR said that its ReEntry programme, which reclaims old carpet and converts it into recycled raw materials, diverted 12,500 tonnes of carpet from landfills in 2010.

The company also made a commitment to ensure that, by 2012, all InterfaceFLOR modular carpet products manufactured for the commercial and institutional markets will earn an EPD (Environmental Product Declaration). This is as a sophisticated product ‘label’ which lists all the ‘ingredients’ and environmental impacts of a product throughout its lifecycle, including everything from energy and material consumption to waste generation and emissions.

Last October, InterfaceFLOR, the worldwide leader in design, production and sales of environmentally responsible modular carpet, launched its Let’s Be Clear campaign in the Middle East to encourage companies to stop ‘greenwashing’ consumers with environmental product claims.

This was in response to the growing practice of ‘greenwashing’, a term to describe what corporations and other organisations do when they try to make themselves look more environmentally friendly than they really are.

InterfaceFLOR said it was highlighting its achievements in reducing its own negative impacts on the earth to demonstrate ways other companies can make progress toward sustainability.

“Sustainability as a destination is an infectious goal at Interface and a positive force,” said the company’s President and CEO, Dan Hendrix. “It’s woven into nearly every aspect of our business, proven out economically over the long-term and has changed how we think, operate, communicate and interact. Over the past 12 months, we have made remarkable strides in several areas that all directly tie into our sustainability journey and progress.”

After tracking global environmental and social effects over the last 17 years, Interface continues to move away from a take-make-waste industrial model, toward a sustainable business inspired by nature.

The company considers indicators such as its physical waste, energy usage, greenhouse gas emissions and water consumption to be crucial to understanding its progress toward sustainability and challenges ahead.

The organisation’s journey is driven by research and development in manufacturing processes and product innovation. Interface also considers the significance of social capital and investment in people, including the company’s employees and local community members, as critical components for advancement. “By pointing to progress we hope to serve as an example of what innovation and real change can mean for organisations, for future generations and for the environment,” said Hendrix.

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Thursday, April 28- 2011 @ 10:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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