Innovation and creativity are the most valuable assets of any organisation in the media and advertising sector. The essential platform for further evolvement is Intellectual Property Assets Valuation which puts the company in strategic position in order to venture further amid the tough competition.
A successful organisation is not only measured by its revenue and profits but also by the magnitude of the awareness of its Intellectual Property assets which can be projected by the worth of its creative team in terms of proper awareness of certain rights associated with things like branding and trademark.
INTERMA is in the process of introducing short intensive courses & seminars to make the way for organisations to capitalise on their “creativity assets”.
Commenting on the new decision, Mr. Mostafa Farroukh, Vice Chairman INTERMA said,
“Our commitment to encouraging entrepreneurs and innovation in the region has enabled us to further cooperate on providing the needed advice to a broader area of practices, media and advertising being for the near future.”
For more info please visit www.interma.org.
Sunday, October 21- 2007 @ 12:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.