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Leading watch manufacturers from Switzerland, Germany, Russia and Hong Kong seek increased business opportunities in the Middle East markets

United Arab Emirates: Tuesday, February 10 - 2004 @ 12:35

The first trade fair dedicated entirely to the watch and clock industry, IWCF will be held at the Dubai International Exhibition Centre from March 22-24, 2004, simultaneously with the International Fashion Jewellery and Accessories fair.

“Dubai’s reputation as a prime market for luxury lifestyle products such as watches and jewellery is growing rapidly. Consumers in Dubai are well travelled and familiar with the latest international trends and leading names in watches. This is complemented by Dubai’s ideal location at the crossroads of Europe, Asia & Africa. Dubai government has also taken proactive measures to boost trade through events like Dubai Shopping Festival (DSF) and flexible zero tax regulations. These factors have contributed to Dubai developing into a popular destination for shoppers and traders of premium luxury and electronic goods,” said Emad Al Hawai, Managing Director, International Expositions, organisers of IFJA.

“IWCF will capitalize on the potential of this market spanning three continents by introducing several leading brands to discerning clientele. This show will also provide trade visitors with the opportunity to meet and network with manufacturers from more than 15 countries displaying a wide variety of timepieces with high quality craftsmanship and competitive prices,” added Al Hawai.

Among the exhibitors at the show this year will be Swisskan Watch Timer SAGL, a leading Swiss manufacturer and supplier of a rich portfolio of watches that will be making its debut at IWCF. Swisskan is known for manufacturing watches that are functional, attractive as well as reasonably priced. Each component is manufactured in Switzerland and conforms to the renowned Swiss quality standards.

“There are several reasons why we are looking forward to participating in IWCF. Firstly, the Middle East has a large consumer base with diverse expenditure trends in watches. We are confident that Swisskan’s range of reasonably priced products will appeal to a wide segment of the market. Secondly, Dubai represents a gateway to consumers in South Africa, Russia and CIS (Commonwealth of Independent States). IWCF 2004 will be a strong starting point and ideal meeting place with these regions’ watch and clock traders,” said S. Sreedar, Senior Management, Swisskan.

Leading traders in Hong Kong have also confirmed participation in the show. According to the latest available statistics, Hong Kong is the world’s second largest exporter of watches in terms of both value and quantity, while its exports of complete clocks rank the largest and second largest in terms of value and quantity respectively.

Other participants include MTE Bewegungstechnik GmbH, a German battery powered and electric unit watchwinder maker, TSC Watch Factory from Russia, Jenmax Ltd, Kotac Enterprises, Zhuhai Gree Rossini Watch Industry Ltd and Standard Industrial Company.

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Tuesday, February 10- 2004 @ 12:35 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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