Since the last 3 months there has been a stronger demand for Mystery Customer research based on the lower Property-, Car-, Jewellery- and other Luxury good sales. The companies who apply these Mystery services are interested to see/hear how their staff performs and make the difference between them and their direct competitors; allowing them to coach and assist the remaining staff with the right tools to finally get the business/revenue in.
There also seems a growing interest in Employee Satisfaction surveys since this will impact the direct results on sales strongly and can correlate to it directly.
The growing number of Malls and the large spread of similar service/product offerings, make the retail conglomerates more conscience about their market positioning and willingness to stabilize the customer loyalty. Since the price becomes an issue, the service will be the largest reason for buying or returning.
Another element which seems to become of larger interest, are the integrity elements while Mystery checking Fast Food and Restaurant operations. Does all the revue generated arrive with the company? Spot checks are carried out from the simplest Ice cream parlors, Take-way outlets and even while paying cash for complete meals in up-market restaurants. The “hard to get” money spend should arrive at the right source.
Tuesday, March 3- 2009 @ 15:58 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.