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Interstandards and I-COM team up for the 2nd International Conference on Online Media Measurement

United Arab Emirates: Saturday, January 05 - 2008 @ 13:11

Mohammed Jaradat, Interstandards’ General Manager said: “We are glad with this collaboration. Whether you are a Media Buyer, Web Publisher or an industry regulatory, I-COM, in fact, is a unique opportunity to discuss international standards and industry best practices, share experiences, and address concerns.”

The digital media industry has undergone staggering growth in the last few years, accompanied by an increasingly complex measurement challenge. While some are still trying to understand comparability between the Web and some forms of traditional print and broadcast media, emerging media and devices have already changed how people use online sites to search, read news or participate in social networking.

With the ability to access services from televisions, mobile devices or even game consoles, to timeshift when downloading music and podcasts to listen to later and to install widgets and RSS feeds, the increasing fragmentation of Digital Media is making it more and more complex to measure and monetise online activity.

“It is indeed and opportunity to learn something new and discuss variety of ideas with people from around the world. Our collaboration with I-COM entitles members in Interstandards Website Quality Certification Program for a generous discount off the conference delegate fees. Such collaboration is assumed to encourage Arab delegates to attend the conference, hence, being part of decision making for the industry and on the global level” Jaradat added.

I-COM has been conceived with the participation of the international bodies representing the most influential participants in the Digital Media industry including leading international media associations and online measurement champions from around the world.

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Saturday, January 5- 2008 @ 13:11 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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