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Rashed Al Makhawi introduces IPC’s Unigy platform to the Middle East

United Arab Emirates: Wednesday, November 09 - 2011 @ 09:25

The new technology is being sold through IPC’s UAE-based partner, Rashed Al Makhawi, a specialist in delivering mission-critical technology solutions for banking and finance sectors, to the growth markets of UAE, Qatar, Oman, Bahrain and Kuwait.

Vivek Raghavan, General Manager of Rashed Al Makhawi, said “Our customers are demanding the latest in trading communications technology, and Unigy is the ideal solution for their needs, allowing traders to maximise their productivity. Unigy has had extremely positive feedback from the market, with a strong turnout at our Dubai launch event, and similar positive interest received at the recent Gitex Technology Week show – we are confident that this momentum will continue amongst banks, small and medium sized brokerages and investment companies.”

“The Middle East is an extremely important market for IPC,” said Kevin Acott, Managing Director, EMEA, IPC. ”We are looking forward to building on our successful partnership with Rashed Al Makhawi, whose comprehensive regional knowledge and sector expertise will allow us to deliver this innovative new solution to existing and new clients.”

Unigy, rolled out across the world this year, has been designed to transform the trading environment, offering something completely new for trading firms of all sizes and functions – the ability to integrate their dealer board and desktop across one single platform, as well as enabling the whole trading team to benefit from its functionality.

As a market leading provider of trading systems, IPC has made the strategic decision to build an open system that will better meet its customers’ demands and the demands of the trading floor, both today and beyond the next generation of traders. Unigy’s SOA-based, open standards platform gives customers the greatest flexibility for reaching their individual business goals.

The key benefits of Unigy are:

• Collaboration – simplifying and accelerating collaboration between traders and their middle and back office trade support teams so deals get done faster
• Customized apps – enabling the development of custom apps, on demand, to streamline processes and gain a competitive advantage
• Management – dramatically improving communications system management, monitoring, and maintenance with the new Unigy Management System for greater flexibility, scalability and uptime
• Lower costs – reducing TCO in multiple ways, such as more affordable, inherent BCP options, lower energy consumption and smaller rack footprint, and more efficient use of IT resources.

Unigy represents the central component of a complete trading solution from Rashed Al Makhawi, comprising industry-leading trading technologies which are backed by Rashed Al Makhawi’s unmatched after-sales support and service.

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Wednesday, November 9- 2011 @ 9:25 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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