Mobile sample specialist and survey technology provider On Device Research has hired former Regional Director of Ipsos Nader Kobeissi as the Managing Director for its Dubai office, in charge of the MENA region.
On Device Research specialises in growth market research via mobile devices. Over 17 million people in 63 countries have taken one of its surveys on their mobile or tablet.
“We’ve been doing mobile fieldwork in MENA countries for number of years now and the addition of Nader to the team and opening of the Dubai office will help us better understand local research needs and accelerate our growth in the region,” said Alistair Hill, CEO and co-founder of On Device Research.
Prior to joining On Device Research, Kobeissi established Ipsos’ Interactive Services, which manages all online interests in MENA. Before Ipsos he held senior position in Research Now and helped Toluna to grow from a team of 11 people in Paris to a global player of over 1000 employees.
“For most people in the region mobile is the main way to go online and helping brands to connect with consumers in their preferred channel is incredibly exciting,” said Nadeer Kobeissi. “Reaching them on-the-go, capturing fresh emotions, and collecting responses much faster will ultimately help brands make better business decisions.”
Kobeissi’s core responsibilities are to develop On Device Researche’s business opportunities and client base in the Middle East, as well as strengthening its local mobile panel and sampling offering.
On Device Research has also strengthened its South-East Asia operation by adding Jen Nee Chew to the team as the Client Service Director based out of Singapore. Chew brings years of experience from Saatchi & Saatchi Arachnid, Ipsos and Synovate managing projects of major clients.
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Tuesday, June 17- 2014 @ 13:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.