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Ipsos MediaCT releases results of ‘Ipsos Football Score’

: Tuesday, June 10 - 2014 @ 09:07

Ipsos MediaCT has released the results of the ‘Ipsos Football Score’ (IFS), which is a two-month long national representative survey* conducted across 11 MENA countries.

The independent survey seeks to gauge the sentiment of Arab football lovers and their favorite teams, assessing who they think will win the title in the World Cup 2014.

The ‘Ipsos Football Score’ was designed by Ipsos MediaCT to categorically rank the various football teams based on specific variables such as favorability, likeability, loyalty, popularity, uniqueness (tactics and abilities), as well as their chances of winning the title. The independent study then assessed the importance and significance of each of these variables, and a comprehensive score was derived from these results. The study covered Saudi Arabia, Egypt, the United Arab Emirates, Lebanon, Iraq, Bahrain, Kuwait, Morocco, Tunisia, Qatar and Jordan.

In general based on the results, the Brazilian football team received the highest score in most of the 11 Arab countries surveyed.

Here are the results per country:
-Egypt chooses Argentina
-Chances of winning the title: Portugal (45.1%)
-Favorite team: Italy (45.3%)
-Loyalty towards the team: England (41.8%)
-oPopularity of the team: Argentina (45.1%)
-Uniqueness of the team: Argentina (52.5%)
Total Ipsos Football Score: Argentina (44.1%)

-Saudi Arabia chooses Argentina
-Chances of winning the title: Argentina (61.8%)
-Favorite team: Argentina (65.4%)
-Loyalty towards the team: England (61.5%)
-Popularity of the team: Argentina (70.2%)
-Uniqueness of the team: Portugal (63.9%)
Total Ipsos Football Score: Argentina (64.1%)

-Kuwait chooses Brazil
-Chances of winning the title: Brazil (76.2%)
-Favorite team: Germany (84.7%)
-Loyalty towards the team: Italy (81.7%)
-Popularity of the team: Brazil (89.9%)
-Uniqueness of the team: Spain (84.8%)
Total Ipsos Football Score: Brazil (80.9%)

-Lebanon chooses Brazil
-Chances of winning the title: Brazil (76.1%)
-Favorite team: Brazil (84.7%)
-Loyalty towards the team: Brazil (80.6%)
-Popularity of the team: Brazil (91.1%)
-Uniqueness of the team: Brazil (82.9%)
Total Ipsos Football Score: Brazil (82.6%)

-Morocco chooses Spain
-Chances of winning the title: Spain (71.2%)
-Favorite team: Spain (71.7%)
-Loyalty towards the team: Spain (71.7%)
-Popularity of the team: Brazil (76.4%)
-Uniqueness of the team: Spain (75.9%)
Total Ipsos Football Score: Spain (72.9%)

-Qatar chooses Brazil
-Chances of winning the title: Brazil (71.2%)
-Favorite team: Germany (76.6%)
-Loyalty towards the team: Argentina (72.4%)
-Popularity of the team: Italy (84.2%)
o Uniqueness of the team: France (81.7%)
Total Ipsos Football Score: Brazil (77.5%)

-Tunisia chooses Brazil
-Chances of winning the title: Brazil (88.7%)
-Favorite team: Brazil (84.0%)
-Loyalty towards the team: Brazil (82.0%)
-Popularity of the team: Brazil (79.0%)
-Uniqueness of the team: Argentina (85.5%)
Total Ipsos Football Score: Brazil (83.9%)

-United Arab Emirates chooses Brazil
-Chances of winning the title: Brazil (72.3%)
-Favorite team: Brazil (75.3%)
-Loyalty towards the team: Portugal (71.9%)
-Popularity of the team: Italy (82.4%)
-Uniqueness of the team: Germany (79.5%)
Total Ipsos Football Score: Brazil (73.7%)

-Jordan chooses Brazil
-Chances of winning the title: Germany (79.5%)
-Favorite team: Italy (86.1%)
-Loyalty towards the team: Germany (84.3%)
-Popularity of the team: Brazil (92.6%)
-Uniqueness of the team: Spain (86.2%)
Total Ipsos Football Score: Brazil (84.3%)

- Iraq chooses the Netherlands
-Chances of winning the title: England (90.0%)
-Favorite team: England (87.6%)
-Loyalty towards the team: Netherlands (80.7%)
-Popularity of the team: Netherlands (91.2%)
-Uniqueness of the team: Brazil (84.7%)
Total Ipsos Football Score: Netherlands (84.4%)

-Bahrain chooses Spain
-Chances of winning the title: Argentina (76.4%)
-Favorite team: Spain (80.9%)
-Loyalty towards the team: Portugal (90.0%)
-Popularity of the team: Spain (81.9%)
-Uniqueness of the team: Portugal (80.0%)
Total Ipsos Football Score: Spain (79.2%)

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Tuesday, June 10- 2014 @ 9:07 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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