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Ipsos MENA launches its ‘Omnibus Tracker Series’

Jordan: Monday, April 06 - 2009 @ 11:49

The new Tracker Series provides a wealth of information on the MENA region, covering different topics such as; the Banking & Credit Tracker, the Global Economic Crisis Tracker, the Consumer Confidence Tracker, the Automotive Tracker, as well as others… The data on these key topics are now readily available for those who want to track and better understand the key market dynamics as relevant to their business. Beneficiaries of the Tracker Series include; investors, businessmen, traders, decision makers and policy regulators, and inevitably, the population at large.

The Ipsos MENA Tracker Series is an ongoing syndicated multi-country research program that is rolled out simultaneously and regularly across 3 GCC markets (Saudi Arabia, United Arab Emirates and Kuwait) and 3 countries in the Levant & North African region, covering (Lebanon, Jordan and Egypt). Coverage of Syria, Bahrain, Qatar, Oman, Morocco, Palestine, Tunis, Iraq and Iran will be launched later in 2009 and 2010.

Mr. Mustapha Tabba, the Managing Director of Ipsos Jordan, stated;

“this new service is a true reflection of our commitment to offer the best to our partners, by continuously updating our market on the latest research findings, that ultimately affect their business and help them understand market trends.”

He added;

“Some of the key deliverables of the Tracker Series include: Awareness towards the global economic crisis, expectations on how long the crisis will last, confidence level in investing in the stock market, real estate, household durables, confidence in job security, confidence with banks and banking sector, level of reduced spending on monthly household expenses, profile of banking and non-banking population, banking penetration with which active bank accounts are held, type of bank loans, overall satisfaction with credit card usage by brand and user profile, penetration of cars owned (Brand, Model & Year), overall satisfaction with car dealers/agent for sales and after sales experience, and much more.

Mr. Tabba added: “Our current global economic crisis is a challenge for all of us and this tool is highly valued as a cost efficient tool that offers strategic business and market information.”

The Ipsos MENA Tracker Series encompasses 2 key approaches, offering 6 waves per year, using both the CAPI (Face to face – Computer Assisted Personal Interviews), and the CATI methodology (Telephone – Computer Assisted Telephone Interviews).

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Monday, April 6- 2009 @ 11:49 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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