Securing this position as the sports viewership researcher, Ipsos will partner Al Jazeera Sports Plus, whom has the rights to air the live football matches on its Plus Channels. The collaboration was founded when Al Jazeera Sports Plus wanted to conduct ‘Day After Recall’ analysis to observe the viewership of the matches and required a research associate that could provide data in an accurate and fast method.
The new partnership for the UEFA Champions League and Football World Cup will see a collaboration of work establish in more than 10 countries across the region and conducting more than a 100 interviews a day in each country. Ipsos will be reporting results within 2 days, which is a challenging endeavor, however the company is known to love and successfully manage challenges like these.
Day After Recalls (DARs) will be conducted the day following airing of each live match and interviews will be performed with random persons in KSA, UAE, Kuwait, Egypt, Yemen, Syria, Jordan, Egypt, Iraq and Iran. Ipsos MediaCT will conduct 42 DARs during the UEFA Champions League and World Cup.
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