It will also highlight mobile travel features that are most important to leisure and business travellers and give an insight into how to quantify the business value of mobile as a communications and booking channel.
“Mobile technology is set to transform the entire hospitality market and it has become a hotelier’s critical tool to impact brand and brand loyalty, personalise the guest experience and cross sell/up-sell services,” said Chris Atkin, Founding Partner Iris Software Systems and COO. “And so, as these tools become more of an extension of consumers’ social networks, the need for hoteliers to tap into them becomes even more vital.”
The workshop is being hosted by Jason Jeffreys, Director, Iris Software Systems, and Chris Atkins, Founding Partner Iris Software Systems and COO.
The Iris team brings together expertise from the ICT, Digital Marketing and hospitality sectors. Jeffreys’ is responsible for the day-to-day operations of the business, while Atkin’s primary focus is the planning and development of business opportunities in the core verticals addressed by Iris Software Systems.
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