Keeping this dynamics in view, Dubai based Ideas. Strategy. Design Group recently launched the digital edition of its print publication Brand Knew. The print publication was launched earlier this year.
Brand Knew at present is a bi monthly publication but is poised to go monthly before the end of this year. It provides a holistic perspective on the world of brands and branding. The digital version is feature rich and readers will have options to search, save, print, zoom and access brand websites as all URLs are htmlised.
“Brand Knew has been positioned as a newsmagloid on the world of brands and branding, a first of it’s kind in the region- something that integrates the freshness of a newspaper, the depth and substance of a magazine and the style and irreverence of a tabloid. At this point in time, the magazine content is very international but as we go along we would be embedding more regional and local features as well,”
avered Suresh Dinakaran, Managing Editor and CEO of the ISD Group.
The print magazine reaches out to top brass at corporates including CEOs, COOs, GMs, Heads of Marketing, Ad agency heads, Account & Media Planners, Brand Heads, Product Heads and students of Advertising & Marketing. The digital version is send out as a downloadable link to a similar profile of readers across the M East but to those who prefer to read the magazine online.
“There definitely was a need for such kind of content in the region and the response to the first 4 issues have been overwhelming. The region is witnessing a tremendous surge in affluence and conspicuous consumption with Dubai being the epicenter of it all attracting the best brands from all around the world and it was only natural that the media eco system had a magazine of this nature,” concluded Dinakaran.
The ISD Group is focused on empowering users and in these days of pro active consumerism, social media and community networking and broadband penetration is all set to launch a portal that will let end users create communication templates.
The Ideas. Strategy. Design Group is a multi faceted communications entity with interests straddling Advertising, PR, Publishing, Digital & New Media and Branding & Identity. Besides Dubai, it has offices in Bombay and Bangalore and has recently set up shop in California, US.
Thursday, September 18- 2008 @ 11:40 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.