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ISOSTAR launches an educational campaign across the region

United Arab Emirates: Sunday, February 20 - 2005 @ 11:02

The events hosted nutrition experts from Europe to explain the importance of replacing lost fluids and refreshing the body effectively.

With its composition of sodium, water and carbohydrates, ISOSTAR results in a unique isotonic formulation that has been proven to prevent dehydration, improve sporting endurance and delay fatigue. Such a composition distinguishes the products from ordinary energy drinks as it is specifically formulated to ensure that water, energy and minerals are quickly absorbed by the body providing the ‘fuel’ for the muscles in order to improve the physical performance. ISOSTAR does so essentially by virtue of its distinctive isotonic properties as well as its innovative and scientifically tested carbohydrate blend that helps to restore muscle glycogen stores without triggering a heavy insulin release.

Highlighting the importance of refreshing the body effectively, Head Medical Doctor at Tour De France Dr. Gérard Porte instructs athletes to drink ISOSTAR before, during and after a race to help them avoid dehydration and combat energy loss. He affirms that “it is important to introduce ISOSTAR into the training schedule in order to get the athletes used to drinking when cycling over long distances”. He also advises: “In addition to the rehydration and energy delivery, the high magnesium and calcium levels also ensure the proper functioning of the muscles and support the prevention of muscle cramps.”

This would perhaps explain why, for over 30 years, ISOSTAR has been used and endorsed by a wide range of sports associations and a number of leading European athletes who understand the principles of sports nutrition and have personally experienced the benefits and improved performance. Today the objective of the sports drinks pioneer is to stretch the European experience to the Middle East by educating consumers about the unique isotonic formulation that has been proven to delay fatigue, prevent dehydration and improve performance every time.

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Sunday, February 20- 2005 @ 11:02 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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