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Istikbal to expand into Middle East from Dubai

United Arab Emirates: Wednesday, November 12 - 2008 @ 10:11

Istikbal, a leading global brand in home furnishing has a flawless history of 50 years of dedicated service. Its presence in 75 countries with well over 5000 sales points is the testimony to its commitment in the field of innovation and customer service.

Istikbal’s Dubai stores are the gateway to the Arab World. The company plans to expand at a rapid pace across the Middle East. Most of the products are the commonly used home, decoration and garden furniture items. It has set a target to increase their customer base in the region, in proportionate with that of Europe. The company has a strong presence in Europe, with business associates and partners spread across the continent.

“All our products pass through stringent safety tests; we take care of our customers and the environment. The production process and the material that we use are environment friendly” says Mr Bekir Boydak, Director Boydak Holding. “Our aim is to promote a fusion of traditional and modern furniture that would convert your home in to a majestic palace. We will use all our experience to come up with a quality product that would suit the local market, as we have proved in Europe and North America”.

The quality of the product is world class, the design one of the best, providing the customers with the value for their money. The company invests heavily on R & D that makes their product innovative and safe to use. All the products are certified by ISO, TSE and the GOST.

Istikbal’s presence in Dubai will provide consumers with additional choice to choose from among upholstered and panel furniture, home textiles, carpeting and accessory items. The Istikbal store sells these items under a single roof.

“We have studied the Middle East market, and are confident that Istikbal will generate enough business from this region, particularly the UAE. Our commitment to quality, safety and customer service will mean that we would be generating more and more business, we are here to provide the Arab consumer with world class product and service” commented Mr. Murat Bozdag the General Manager for Boydak International Trade, the .

Istikbal will be the talk of the town as their stores are set to pop up across the region. Istikbal Stores are set to become city’s famous landmarks, poised to change the way people perceive furniture stores.

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Wednesday, November 12- 2008 @ 10:11 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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