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iStyle opens new store in Mercato Mall

United Arab Emirates: Sunday, June 10 - 2012 @ 09:44

The new store in Jumeirah will not only offer shoppers the opportunity to learn more about Apple’s products and accessories, but is also a convenient location for those living in the Jumeirah areas to easily access their neighbourhood store.

The new cutting edge store design allows for more display space and interactivity for all Apple products available in the store. The hands-on environment provides visitors with an opportunity to test drive the entire Mac range, iPad, iPhone and latest additions to the iPod family as well as a range of accessories from leading brands.

All other established iStyle stores throughout the Middle East are following suit in order to create a cutting edge customer experience in keeping with the distinguished Apple brand.

“We’re very excited to have opened a new Apple Premium Reseller store in Mercato,” said Mr Hani Nehme, iStyle’s Deputy General Manager. “By opening in this location, we are now catering to those customers who live in nearby areas to come and learn more about Apple’s innovative products and solutions, or to teach those who want to know more and get the most out of their product.”

“We had a huge demand from customers to open in Jumeirah, and Mercato was a perfect fit for us. We want to cater to more of our customers by opening these stores that are in convenient and easily accessible locations, and it is something that we will continue to do throughout 2012,” he added.

The Mercato store will add to iStyle’s portfolio of existing stores in Dubai: Dubai Mall, Festival City, Mirdif City Centre and Ibn Battuta. With the opening at Mercato Mall complete, plans are already in the pipeline for iStyle to open the 6th store in the prestigious Dubai International Finance Centre over the next 2 months.

The iStyle concept as an Apple Premium Reseller or APR allows iStyle to go the extra mile to ensure customer satisfaction by offering the latest Apple products on the market and being able to demonstrate all its Apple devices in store. APRs are able to give potential customers the ultimate interactive Apple experience.

By the successful opening of iStyle stores in prominent locations throughout Dubai, the iStyle team are preparing to initiate programmes that have not been practiced by

Apple Premium Resellers before in the Middle East, with the campaigns and initiatives set to take place over the next couple of months.

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Sunday, June 10- 2012 @ 9:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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