Comprising both small and medium artisans and featuring an array of artisanal techniques handed through the generations, objects on display will represent a journey of discovery for design and luxury connoisseurs in the Middle East, as well as cultural enthusiasts visiting the fair over its three day duration. Furthermore, the exhibition will underline the importance of the Middle East to Italian design innovation and offering a platform for companies and products with little visibility on export markets.
Around 15 designers and manufacturers are expected to take part, carefully hand picked by the ICE selection panel to offer complete cross section of the nation’s design sector, from small artisans to larger, more structured firms, and comprising designers from all regions.
What links the products on show is the fact that they are all painstakingly made by hand, blurring the very fine line of distinction between a work of art and a piece of superior craftsmanship, and questioning the traditional division between aesthetic purity and function.
In addition, all items display a connection between their territory, inspired by the Italian culture and its timeless productive traditions, often handed down through the centuries.
The event has already drawn great interest from the region’s trade buyers, as well as design consultants and architects.
Returning exhibitors confirmed at this stage include Euro Lampart, Formitalia, Selzioni Domus, and the playfully named Tuttattaccato.
New exhibitors include Davide Medri, Omnitech and Tessitura Corte. Taking place in one of Dubai’s most distinguished locations, the products will not simply be on display, but rather injected into their most appropriate context, making the visitor feel welcome in the best traditions of Middle-Eastern and Italian hospitality.
Wednesday, September 28- 2011 @ 15:37 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.