Time Out Dubai to increase frequency

United Arab Emirates: Sunday, July 03 - 2005 @ 09:40

“We are delighted that Time Out Dubai will join Time Out London and Time Out New York in producing a weekly city version of the Time Out franchise,” said Neil Davies, Managing Director, ITP Consumer Publishing LTD.

The move to take Time Out weekly has been prompted by Dubai’s rapid growth over the last five years and the growing demand from readers and advertisers alike for a more immediate, accurate and informed listings title.

“Time Out Dubai reflects the identity of the city; Dubai is growing at a phenomenal pace, it offers, and will continue to offer, greater choice to both its residents and tourists than ever before,” commented Davies.

“We must keep apace with the growing demand. The days when one magazine could cover, in depth and accurately, all that was happening for the next 30 days are ending,” he added.

With Dubai’s increasingly packed events schedule, there have been several occasions when a monthly title could not do justice to the sheer volume of events taking place.

For instance, in March alone the city hosted The Darkness, Lloyd Cole, Mark Knopfler, The Russian State Ballet and Jose Carreras.

Alongside the world class musical acts, the world’s top tennis players came to town for the Dubai Tennis Championships, and thousands of tourists and residents flocked to the world’s richest horse-race, the Dubai World Cup.

In the same month plays such as Art and The Mousetrap also played to packed theatres. One week later, Pavarotti performed at the Madinat Arena.

“Months like these are becoming the norm,” said Davies, “One of our strengths is that we are the most comprehensive and accurate listing magazine in the city — this leads to more consumers purchasing Time Out Dubai than any other monthly magazine. Going weekly will enable us to improve our accuracy, and cover more events, in greater detail.”

In addition to the typically authoritative restaurant reviews and extensive nightlife listings, the 112 page weekly will carry extensive TV highlights, expanded coverage of international and local music, books, art & culture, sport, outdoor activities and local cinema.

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Sunday, July 3- 2005 @ 9:40 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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