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World’s finest car magazine comes to the Middle East

United Arab Emirates: Tuesday, October 25 - 2005 @ 13:31

The launch issue will hit the streets in November, bringing in-depth previews of the new S-Class Mercedes, the up-coming Middle East Motor show and a preview of the UAE Desert Challenge.

“The Middle East issue of Car will change forever the quality and depth of motoring publishing in this region. Due to the EMAP licensing deal, we will be able to leverage some of the world’s most experienced and talented motoring writers and superb photography. We have put together a really strong local editorial team to complement the international material, giving car enthusiasts the perfect monthly read,” said Greg Wilson of ITP Consumer.

The Middle East edition of Car is part of the Men’s Lifestyle division of ITP Consumer, which publishes Charged Middle East, Middle East Golfer and Boat Owner Middle East.

“The Middle East, especially the Gulf, is almost unique in the world for the incredible variety of cars, from the smallest sub-compact to the largest SUV to the most outrageous supercars. People change their cars here more often than almost anywhere else in the world,” said Wilson.

“High-end cars are more often the rule than the exception. A perfect example is the Porsche Cayenne, which sells the highest number units worldwide here in the Gulf. Aston Martin has gone from single digit unit sales to over 150 units per year in only four years, showing the insatiable demand here for luxury car brands,” he added.

Complimenting the obvious growth in the local car market has been the boom in the number of world-class motorsport events held in the Middle East. “We are also seeing a massive increase in the facilities available for motorsport, ranging from the Dubai Autodrome to the Grand Prix circuits in Qatar and Bahrain. We have launched the Middle East edition of Car magazine into the most exciting car market in the world.”

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Tuesday, October 25- 2005 @ 13:31 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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