Using the flavour of the successful concept of pixel advertising, the portal allows for business entities and individuals to purchase ‘web space’, priced extremely competitively.
‘Traditionally, information seekers in Dubai would use search engines such as Google to generate results, which then need to be accessed individually,’ said Tony Fernando, Managing Director, ITSthe1. “DXBWEB.com eliminates this process, by directing information seekers to a single location of every common search category.”
The portal will not only serve the local community, but anyone around the globe who would like information about Dubai. DXBWEB.com has over 200 domain names rooted to the parent webpage, dxbweb.com, each representing a category of an available service in Dubai and prefixed with the letters DXB.
Advertisers are free to choose the size of the banner advertisement. The websites also have a mouse-over option, which provides information and contact details of the respective brand, directing the user to the company homepage or a web page of the advertisers’ choice. DXBWEB.com also offers to create a basic one-page homepage for any advertiser who does not have a website.
‘Since consumers are bombarded with countless brands each day, it is becoming extremely important to maintain a brand’s visibility,’ said Mr. Fernando. “Pixel advertising on the website increases brand recall, by giving users an option to visually choose the brand they would like more information on.”
“We have invested heavily in terms of time and costs to maximize the functionality of the search engine and the website, so as to allow easy navigation for our users,” continued Mr. Fernando. ‘For example, if a consumer visits dxbelectronics.com and would like to know where he/she may buy an iPod, he just has to type the keyword, and the search will pull up logos of all the places iPods are available.’
DXBWEB.com is confident that the market is ready for such technologies and will soon realize the ease of obtaining information online. “We would like to grow with the market by simultaneously updating our technology through constant market assessment. I hope to see DXBWEB.com as a household name, in the coming months,” concluded Mr. Fernando.
Sunday, March 19- 2006 @ 16:39 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.