It will host sale events for a large variety of branded lifestyle products every day. A company majority owned by Jabbar Internet Group, Sukar.com will launch in the region to create a 100% online shopping community. The shopping club model means that only members of the site will receive the sought-after invitations to the sales. Shoppers can gain access in two ways: by logging onto the website at www.sukar.com and filling in a simple form or by being invited by an existing member.
With a heavy focus on fashion and lifestyle products, Sukar.com will provide its exclusive customers access to a wide range of stock from premium luxury brands at favourable prices. Sukar.com will launch a sale for each brand, and consumers will be alerted to each sale event at least 24 hours before it begins. Each campaign will last approximately 72 hours and Sukar.com expects high volumes during the first few hours of each sale event.
Consumers, designers, brand owners and distributors will all benefit from Sukar.com’s business model in a number of ways, giving the site a distinct lead in the marketplace.
Apart from the good prices and the sense of exclusivity, consumers will be exposed both to established brands and also to those relatively new to the marketplace. The management believe that the site will eventually become a reference point for those shoppers who want to be up to date with current trends and to keep an eye on new entrants to the fashion world which may well be tomorrow’s top designers.
Since new sale events start every day and last only a few hours, the web site will generate a sense of expectancy and urgency among consumers – therefore not compromising the element of excitement that experienced shoppers enjoy.
The site offers a range of easy payment options and home delivery service, which will be free for a limited period. In short, Sukar.com provides an excellent way for consumers to access premier brands and emerging designer labels online from the comfort of their own homes.
For designers and brand owners Sukar.com represents an opportunity to reach new target markets while at the same time attracting consumers from all walks of life. For brand owners and distributors who hold stock, this is an additional sales channel and another way to add yield on their investment.
Saygin Yalcin, CEO of Sukar.com, says:
“Bringing Sukar.com to the region was an aspiration. Our purpose for launching such a web site was to bring to the consumer a combination of exclusivity and lifestyle in one package embedded in luxury and affluence. In short, the idea is to provide lifestyle connoisseurs with exclusive access to the finest brands from the world of shopping at good prices. Moreover, because of the club environment, brand owners and distributors can be assured that their brand reputation will remain intact every step of the way.”
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