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Jacuzzi Middle East introduces new ‘Material’ shower enclosure

United Arab Emirates: Monday, August 13 - 2007 @ 09:17

Born from the research and creativity of the European Institute of Design, in total harmony with the technological innovation of Jacuzzi®, Material introduces regenerating pureness in terms of inspiration and lines, a fresh spontaneity that generates emotions that have never been experienced before.

The fixed raindrop showerhead with its new spray effect and the toning waterfall are directly integrated in the supporting structure creating a total union of shape and function, the built-in steam generator and the adjustable seat reach new frontiers in terms of space optimisation and freedom of movement.

The Techstone shower tray matches the trendy colours of the column: red, white or metallic to represent a lifestyle and a style of furniture.

Easy to fit into any setting, simple and light, these are the basic concepts of this project that are reflected in every detail: from the design of the new mixer sets available in two versions, thermostatic of manual, to the completely smooth column.

“The rapid growth in home ownership in the UAE and Dubai in particular is leading to increased demand for home decorating products as people choose to put their personal stamp on their property, which can be very homogenous when received from the developer. Research has also shown that investing in a property pays dividends when it comes to selling, particularly in areas such as kitchens, bathrooms, garden landscaping and swimming pools. Jacuzzi Middle East as part of the global Jacuzzi Brands Inc is at the forefront of innovative product design to meet this growing demand. Middle East consumers are very brand-conscious as well as quality-conscious and they demand the latest designs, styles and superior quality products to fit in their homes. We are seeing new styles and materials evolving rather than the traditional acrylic shower enclosure. The new Material shower from Jacuzzi embodies the latest design trends with an industrial style overhead rain shower and waterfall, the column with its metallic paint effect in bright new colours (such as the red version shown), and the shower tray in the new Techstone material (a composite material made of minerals and resin that is soft and warm to the touch). Jacuzzi Middle East also offers total bathroom solutions and our business has increased exponentially over the past few years in line with the growth in home ownership.” Jennifer Palmer, Regional Marketing Manager Jacuzzi Middle East.

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Monday, August 13- 2007 @ 9:17 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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