Robert Pearce, Managing Director of Jacuzzi Middle East, says,
“This order represents a significant achievement for us, totaling over 1800 pieces of ceramic sanitaryware, and confirms that the strategic decision to set up a regional office in Dubai a year ago to aggressively market ourselves within the region was correct.”
“The fact that Nakheel has chosen Jacuzzi® products to fit out their very high quality properties indicates very clearly our market position, and the outstanding quality and design aspects of our products.”
Jacuzzi Middle East is a branch office of Jacuzzi UK, which is a part of the global Jacuzzi Brands Inc which had an annual turnover in 2003 of US$1.3 billion. The Jacuzzi company was founded in the early 1900’s by seven Italian brothers who migrated to California and set up a family business in the aviation and agricultural pump sectors. In 1956, an idea was born. Why not treat a family member’s arthritis symptoms with a hydrotherapy pump. The Jacuzzi brothers invented a pump and a small niche business was born. The J-300, a portable pump, was sold to hospitals and schools.
This innovative spirit was captured by Roy Jacuzzi, a third-generation family member who had begun learning the business as a teenager. Sensing the American consumer’s interest in health, fitness and leisure activities, Roy invented and marketed the first self-contained, fully integrated whirlpool bath in 1968. By incorporating jets into the sides of the tub, it became the bath that almost single-handedly created an industry.
Jacuzzi® has become the world’s most recognized and largest selling brand of jetted/whirlpool baths and spas. In addition to the first whirlpool bath patent, Jacuzzi Brands has 250 worldwide patents for advancements in pump systems, jet technology, air controls and product design. This ongoing commitment to innovative product development ensures the brand’s leadership position in the industry, and sets standards the world over.
In the 1990’s Jacuzzi Brands expanded their range of products to include multifunctional shower systems and combination bath/shower products, then in 2001 the range expanded again to include sanitaryware, brassware, accessories and bathroom furniture.
Jacuzzi Brands now offers over 40 types of whirlpool baths, 10 sanitaryware suites, 7 ranges of brassware, 3 ranges of accessories, as well as 6 non-whirlpool acrylic baths, 3 models of J tower showers, and 2 ranges of furniture.
The Jacuzzi® sanitaryware to be installed on the Palm will be produced in the company’s dedicated facility at Newcastle-under-Lyme in Staffordshire, in the heart of the famous ‘Potteries’ region of the UK.
Pearce continues, “Our products are made to the highest specifications and stringent quality testing throughout the manufacturing process ensures the highest levels of quality in the end product. The Medina set which has been chosen by Nakheel has a very distinctive and elegant style and we expect to see more and more projects in Dubai specifying our products due to their extremely high quality and brand image.”
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