Mr. Steve Cox, Managing Director – Jacuzzi UK/Europe/ME officially inaugurated the new headquarters during its participation in the Big 5 Exhibition 2004 at the World Trade Center. Jacuzzi® ME have surprised the exhibition visitors by showing some of its latest products life and fully operational like the J-385, J- Flora Double and the Emorphosis Alpha whirlpool bath.
“Dubai was always a center of attraction for all famous brands in the world with its top-of-the-range gatherings and exhibitions. We have received great respond on our 2004 models. Dubai is also associated with luxury and splendor with all the five star hotels and great projects and monuments that are being built, and this is where we sensed the need to have a direct representation in Dubai”, commented Mr. Cox
Jacuzzi® need no introduction in the world of luxury spas for ultimate relaxation, leisure and health. While whirlpool baths by Jacuzzi enjoy instant recognition worldwide, the brand also offers a complete range of products. Sanitaryware, Showers, Shower Cabins, Mixers, Whirlpools, Spas, mixers and accessories by Jacuzzi are now available to add style and opulence to any home. The range is imaginative, creative and ideally suited for the discerning client.
With well established operations in the United States, Canada, Italy, France, Germany, United Kingdom, Brazil, Chile and the Pacific Rim, Jacuzzi Brands Inc. is expanding its operations to the Middle East to service a lucrative gap in the region’s market with its mid to top-of-the-range products. Although Jacuzzi has been operational in the Middle East for more than twenty years, increased sales growth has served as the catalyst in the opening of the regional office. This, coupled with the escalating number of new developments and recent surge in sales of owner occupied properties, will undoubtedly continue to increase the demand.
Robert Pearce has been appointed as Managing Director for the newly created regional office for Jacuzzi Middle East bringing with him over 17 years of experience in the Middle East market. “We have been selling Jacuzzi products in the region for a number of years through a distributor base. The Middle East has always been an interesting area for us, and significant growth over the last 3 years and the continued expansion of the region has been the initiator for us to set up the regional office,” says Robert Pearce. “Our 5 year strategy will include a central distribution point for our products and we will certainly look closely at manufacturing opportunities in the near future,” he adds.
“Our goal is to put into place a team of experienced professionals to provide a complete product, commercial, service, marketing and technical support, to our distributors in the region to make Jacuzzi®. their preferred supplier. Our success in the UK and Europe has been driven by a passion to promise, execute, and deliver, an ethos we will establish in the ME region. We will also be actively looking to create more productive partnerships with other potential distributors as the product base, awareness and demand of the products surge,” explains Robert Pearce.
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