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Jadara Enterprises LLC. signs Middle East franchise deal with Roberto Verino

United Arab Emirates: Thursday, June 15 - 2006 @ 13:33

Under the agreement Jadara Enterprises LLC. and its affiliates have exclusive rights to operate Roberto Verino stores in Saudi Arabia, Bahrain, Qatar, U.A.E. Jordan, Oman, Egypt, Lebanon and Kuwait.

“We are delighted to announce our partnership with a prestigious fashion brand like Roberto Verino,” said Shehab Al Shanti, CEO Jadara Enterprises LLC. “We see huge potential for the fashion retail sector across the Middle East and we are confident that the fashion designer will experience immense success in the region.”

Jadara Enterprises LLC. is mandated to distribute the designer’s entire collection of men and women’s ready-to-wear, leather accessories including beautifully crafted bags, belts, shoes and a sophisticated eyewear line. At Roberto Verino, style, glamour and quality come effortlessly.

“We are always searching for brands that bring a solid value proposition,” said Al Shanti. “Our policy is to bridge the gap between superior quality and good value. Jadara’s collaboration with Roberto Verino will ensure we fulfill this segment in the market.”

The agent will see the first store openings in U.A.E., Saudi Arabia and Jordan, with plans for other countries already underway.

Roberto Verino stated, “The Middle East and Dubai in particular is a world class shopping destination with some of the largest and most important shopping malls in the world. Through our partnership with Jadara we can better serve clients in the region, with a unique store environment that truly represents my signature collection.”

This is Roberto Verino’s second franchise agreement to extend its company to international markets. Since the brand’s first retail opening in Madrid in 1992, the company has developed into an impressive fashion house with 56 stores in 42 cities.

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Thursday, June 15- 2006 @ 13:33 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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