This new addition comes as a reinforcement of the brand’s vision to expand its network globally. Presently, Jaeger-LeCoultre has 26 Boutiques worldwide.
In an elegant launch event, the celebrated Argentinean polo player Adolfo Cambiaso, reputed as the number one polo player in the world and Jaeger-LeCoultre’s ambassador, formally introduced the new store to the watch aficionados of Dubai. Jaeger-LeCoultre could not have chosen a more worthy guest to honor this occasion, than the man who is still regarded as the world’s finest polo champion.
The exclusive new Boutique, sprawling over a 100 sq.m., is the largest in the Middle East and the only one with a watch making area that enables the collectors to appreciate the watchmaker’s expertise and the high-end finishing of Jaeger-LeCoultre timepieces.
The Boutique is designed for easy browsing of the collection as well as for more private interactions, with a lounge where you can relax and discover the latest creations in a serene atmosphere. Reflecting the epitome of luxury watch making and savoir-faire of the manufacture, the Jaeger-LeCoultre Boutique is adorned with high qualitative fabrics, refined colours and authentic materials such as leather, American walnut wood and steel. The Boutique is a brilliant manifestation of the brand’s elegant beauty and style.
The flagship store in the Middle East, this new showroom of Jaeger-LeCoultre, is ideally located in the Gold Souk atrium, with a window showcasing the entire collection including Reverso, Master Control, Atmos and several limited edition watches. This is the fourth Boutique opened in the region, after Istanbul, Delhi, and Wafi Dubai.
“It is a great milestone for us to launch the second Jaeger-LeCoultre Boutique in collaboration with our partners Al Mansour Jewellers and the Rivoli Group in the biggest shopping mall in the world. The Jaeger-LeCoultre Boutique is an ideal context to showcase the reference status of the brand, to increase Jaeger-LeCoultre’s visibility, and most importantly, to connect with connoisseurs and amateurs.”
says, Julien Renard, Brand Manager of Jaeger-LeCoultre in the Middle East.
He adds: “Jaeger-LeCoultre is showing big success in the Middle East market. Our brand and business are growing in stature year over year, and it is exciting to see how much our clients appreciate our know-how and Jaeger-LeCoultre’s key role in high-end watch making since 1833. Our goal is to further strengthen this position of the brand, showcase our reference status, improve the brand’s visibility and most importantly provide the best service and choice to our clients in line with our standards.”
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