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Jaeger-LeCoultre opens first boutique in the Middle East

United Arab Emirates: Monday, May 12 - 2008 @ 14:44

To add to the glamour of the boutique was the ribbon cutting ceremony by the gorgeous Lebanese actress and singer, Mrs. Cyrine Abdel Nour along with Mr. Jerome Lambert, CEO of Jaeger-LeCoultre, joined by JLC partners, Mansour Jewellers & the Rivoli Group.

Mrs. Cyrine Abdel Nour – the guest of honour and Mr. Jerome Lambert, along with the two JLC partners were among the first few to set eyes on the boutique and its exceptional collection of watches, to follow them were the press and rest of the guests.

Julien Renard, Brand Director of the Turkey and Middle Eastern subsidiary of Jaeger-LeCoultre, commented on the opening: “It is a great milestone for Jaeger-LeCoultre to open its first Boutique in Middle East. Jaeger-LeCoultre, the reference in fine watchmaking, is proud to launch its first Jaeger-LeCoultre Boutique in collaboration with its partners Al Mansour Jewellers and the Rivoli Group in the most prestigious mall and famous destination for its luxury shopping in Dubai, Wafi. The Jaeger-Lecoultre Boutique is an ideal context to showcase the reference status of the brand, to increase Jaeger-LeCoultre’s visibility, and most importantly to connect with connoisseurs and amateurs.”

But what really took the evening to another level was ‘Shiny Night’, a theme party at the China Moon Champagne Bar- Raffles Hotel, Dubai where Mrs. Cyrine Abdel Nour was undoubtedly the center of attention. The evening gradually turned into a shiny night to complement the spirit of Jaeger-LeCoultre with over 150 guests. The evening witnessed a perfect closure with Jaeger-LeCoultre presenting some of the exceptional high jewellery watches, like the 101 Manchette.

Another highlight of the evening was the gem setter who demonstrated on how to set a diamond in a gold plate. It was a great opportunity for the guests to take a closer look at the uncompromising quality and craftsmanship pursued by Jaeger-LeCoultre.

Jaeger-LeCoultre offers a unique range of watches that radiate exquisite beauty and charm while maintaining the highest standard of quality that the brand is known for. Each highly valued timepiece is created to complement the details of individuality with a symbol of elegance. Jaeger-LeCoultre pieces continue to capture the true essence of love, glamour and joy, thereby making them the ideal possession.

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Monday, May 12- 2008 @ 14:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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