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New Jaguar S-Type powers into Middle East

United Arab Emirates: Monday, May 03 - 2004 @ 16:34

The car enjoyed an enthusiastic reception at its recent worldwide debut at the Geneva Motor Show.

An executive car success story for Jaguar, the S-TYPE has created a real alternative for astute, confident, image-conscious individuals in a competitive market segment that includes the likes of the Audi A6, BMW 5 Series and Mercedes E-Class.

Commenting on the launch at a press conference, Andy Gawthorpe, Managing Director of Jaguar Middle East & North Africa said: “The Middle Eastern automotive market, and in particular the luxury car segment, is a highly discerning one, so we are confident about the new S-TYPE’s reception here. This is a car that offers a blend of style, luxury, comfort and performance with a distinctly individual look that remains true to the Jaguar brand.”

UAE importer-dealer Al Tayer Motors has been the strongest sales performer across the region over the past 12 months and is looking forward to further enhancing the Jaguar line-up with the launch of the new S-TYPE. “The UAE public has a great appreciation for the Jaguar brand, so we anticipate that the new S-TYPE will be a highly desirable car in this market”, commented Dr Andrew Humberstone, General Manager, Al Tayer Motors.

The design of the new S-TYPE has been extensively re-worked and refined to achieve a contemporary clean, lean yet muscular look with enhanced performance. Significant changes have also been made to the interior that are infused with Jaguar quality. The redesigned instrument pack presents information more clearly to the cleverly engineered, driver-orientated ergonomics to the satisfying feel of the controls and trim, sporting luxury is the keynote for the new S-TYPE.

A greater choice of colour and trim options also includes a sporty aluminium fascia finish that echoes classic sporting Jaguars of the past, while an even broader catalogue of comfort and convenience features encompasses new alloy wheel styles, adaptive cruise control and parking aid options.

The new S-TYPE offers a choice of engines that begins with the Jaguar’s refined and efficient all-aluminium 2.5 and 3.0 litre V6s and culminates with the most powerful series production engine Jaguar has ever made – the supercharged 4.2 litre V8 with six-speed automatic transmission as standard.

Across the range the new S-TYPE also features Servotronic variable-ratio power steering, powerful brakes with ABS anti-lock and Emergency Brake Assist, traction control and Dynamic Stability Control.

A superior suspension layout ensures that the new S-TYPE delivers the outstandingly supple ride, taut body control and agile handling that are defining characteristics of Jaguar’s sporting chassis dynamics.

Comprehensive safety features include a new aluminium bonnet and a stronger body shell that exceeds crash legislation requirements world-wide, front, side and side-curtain airbags, and Jaguar’s Adaptive Restraint Technology System which has ultrasonic front passenger sensing and dual-stage front airbags. It also features an energy-absorbing seating system, incorporating an anti-whiplash mechanism in the front seat back rests, and pyrotechnic pre-tensioners for all seat belts.

For further customer peace of mind, all new S-TYPE models come with Jaguar’s Total Care Programme, which complements the three year, unlimited mileage manufacturer’s warranty and includes benefits such as three years free 24 hour roadside assistance.

With its combination of bold, distinctive styling, sporting dynamics, outstanding comfort and refinement, the new Jaguar S-TYPE is a captivating addition to the Jaguar stable.

The S-TYPE will be available in May throughout the Gulf markets.

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Monday, May 3- 2004 @ 16:34 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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