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Frigidaire appoints JAHACO as new authorized distributor in Saudi Arabia

Saudi Arabia: Sunday, May 27 - 2007 @ 12:41

JAHACO’s goal is to become one of the largest Frigidaire distributors in the world.

JAHACO which is a household name in the Kingdom for over 50 years in terms of appliances and air conditioners, owns one of the largest distribution, warehouses and maintenance centers network in the country, and represents other major global brands in the Saudi Arabia & Middle East market such as Kelvinator, Carrier, Falcon and Harmony. Aside from distributing leading international brands, JAHACO distributes products of local factories like Saudi Refrigerators Manufacturing Company (SRMCO) and Saudi Air-Conditioning Manufacturing Company (SAMCO).

JAHACO General Manager Hassan Shahine said Frigidaire’s selection of JAHACO as its distributor in the Kingdom is an expression of trust and manifestation of leadership gained in a long history of selling appliances.

Hassan Shahine expressed confidence that JAHACO will be able to “maintain the customers trust in the company by providing the appropriate product at the right time and in the right place with distinctive care.”

He said JAHACO’s thrust is to supply the market with products that satisfy the consumer’s expectations, tastes and needs.

The Jeddah-based JAHACO joined other Frigidaire global distributors in over 100 countries worldwide, further expanding the brand’s international presence. It is just fitting that a trusted name in home appliances – a name which became synonymous to refrigerators that consumers associate with – has selected an equally trusted name in the Arab business world, he said.

With three main branches in Jeddah, Riyadh and Dammam and sub-branches in Asir and Qasim, respectively, JAHACO owns one of the largest distribution, warehouse and maintenance centers network in Saudi Arabia.

Its six maintenance centers manned by some 148 highly-skilled technicians and logistics personnel are “always ready to elevate our customers’ service to highest level,” Hassan Shahine pointed out.

JAHACO will begin selling a full line of Frigidaire household appliances, including refrigerators, freezers, washers, dryers, cookers and dishwashers through its own retail stores and network of dealers throughout the Kingdom.

Gioni Borsetti, president of Electrolux/ Frigidaire International, said: “We are excited to welcome JAHACO to our worldwide Frigidaire family.” He said that several qualified companies vied to become the authorized dealer in the Kingdom, but “we believe that they (E.A. Juffali & Brothers) are the best choice for a partner in Saudi Arabia based on their customer service focus, after-sales service, extensive distribution network and aggressive marketing plan.”

In a press conference held on 19th May at the Laylaty Hall here, Mario Lanna, Vice-President of Electrolux/Frigidaire International, said “that several qualified companies vied to become the authorized dealer in the Kingdom, but JAHACO landed as the right choice in Saudi Arabia based on their customer service focus, after-sales service, extensive distribution network and aggressive marketing plan.”

For almost 90 years, Frigidaire had been always at the forefront, pioneering in innovations that enhanced the features and quality of kitchens and laundry rooms around the world. As a result of these milestones, Frigidaire, until now, continues to be the “first” to develop innovative features in home appliances that provide healthy lifestyle and comfort. In 1927, Frigidaire introduces the first porcelain-on-steel refrigerator cabinet.

From September 1918, when General Motors purchased Guardian Frigerator Company and changed the name to Frigidaire, the brand gained the trust and respect of consumers world-wide. Now, more than 800 Frigidaire household appliance models are available for sale by the Frigidaire distributor network throughout the world.

Lanna said: “Our new partnership with JAHACO will greatly expand the distribution of Frigidaire products throughout the Kingdom, allowing many more consumers to experience the convenience and performance of Frigidaire appliances. For instance, the new Affinity front load washer and dryer with king-size capacity, contemporary styling and new glacier blue color are certain to be popular.”

Frigidaire began nearly 90 years ago in the US when it was a division of General Motors. As a result of Frigidaire’s advancements in refrigeration, the name Frigidaire quickly became synonymous with refrigerators, and consumers began to refer to their refrigerators as “The Frigidaire.” The company was a pioneer in the new era of electrical refrigeration and quickly developed innovations in refrigeration, cooling, cooking and laundry. Frigidaire introduced numerous industry “firsts” including the first chest freezer for the home, the first self-contained room air conditioner, the first combination refrigerator/freezer with a completely separate freezer section, the first laundry center, the first built-in ice and water refrigerator filtration system and the first frost-free chest freezer. In 1998, it introduced PureSource™, the industry’s first built in ice and water refrigerator filtration system. Today, new Frigidaire innovations are driven by continuous research and development and consumer insight.

Since 1918, families have made Frigidaire a trusted name in home appliances. The brand heritage is rich with quality products and lifestyle-improving innovations. Today, more than ever, Frigidaire provides the pioneering features of tomorrow with an emphasis on quality, trust and service. In 2006, it introduced the industry’s first frost-free chest freezer.

With an undisputed track record in the industry, Frigidaire evolved to be known worldwide not only for refrigerators, but also for a complete range of household appliances, including freezers, air conditioners, dehumidifiers, washers, dryers, cookers, cooker hoods, microwaves and dishwashers. With close to a century of experience, Frigidaire is a proven brand that customers can trust and rely on for dependable performance and stylish design.

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Sunday, May 27- 2007 @ 12:41 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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