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Juffali celebrates 90 years of Frigidaire

Saudi Arabia: Thursday, May 22 - 2008 @ 10:39

Ebrahim Al Juffali & Brothers Ltd. Company, the authorized Frigidaire distributor in Saudi Arabia, is organizing the special events to highlight Frigidaire features and styling that have shaped kitchens and laundry rooms around the world.

Frigidaire pioneered the new era of electrical refrigeration in 1918 when General Motors purchased the refrigerator company. With the invention, the name Frigidaire became synonymous with refrigerators and even today consumers refer to their refrigerators as the “frigidaire.”

In 1929 Frigidaire introduced the first chest box sized freezer in which families could safely preserve a large quantity of meats, fruits and vegetables thus impacting shopping habits and retail.

That year Frigidaire also introduced the first self contained room air conditioner, comprising all parts in one single unit. A luxury then, the air conditioner has become a prime necessity today.

In 1948 Frigidaire pioneered the first combined refrigerator-freezer, with a separate freezer section, thus increasing frozen food storage space considerably.

In 1950 Frigidaire manufactured the first 30-inch wide electric oven range that completely changed cooking patterns.

By the mid-1950’s kitchen styling became the trend when Frigidaire offered the first color-coordinated kitchens with matching pale yellow oven, cock top, dishwasher, and refrigerator.

Enjoying a refreshing cold beverage became easier in 1965 when Frigidaire launched the first automatic ice maker which delivered cubes to the ice saver on the door.

In 1974 the ice juice and water dispenser through the door on a top mount refrigerator made the process even simpler.

Apartment residents and those with small homes appreciated Frigidaire’s 1970 unveiling of the first laundry center – a washer with top-mounted drier that was narrow enough to fit in a closet.

In 1996 Frigidaire introduced the industry’s first built-in ice and water refrigerator filtration system.

The PureSource T.M. Ice and Water Filter in side-by-side refrigerators reduced lead and chlorine particulates to make ice and water healthier and give it better taste, odor and clarity.

To mark the anniversary this year, Frigidaire has designed a special 90th anniversary logo by reintroducing the crown symbol, a part of their rich brand heritage for many years.

From fridges in 1918 to the first home deep-freezer and air conditioners in 1929, electric cooking ranges, ice dispensers, laundry machinery and recently, the first frost-free deep-freezer in 2006, Frigidaire’s innovations in household appliances have been steadily appreciated by consumers worldwide with their emphasis on quality, style, convenience and durability.

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Thursday, May 22- 2008 @ 10:39 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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